If you’re looking to expand your efforts on social media, consider Pinterest one of your next platforms.
With over 100 million active users, this image-based social media site has the potential to help you reach even more customers. Since Pinterest focuses on your visual interests, you will do well if you appeal to your customers desire to eat, drink, travel, shop, or create.
So if you’re looking to get started with Pinterest, use these great tips to expand your network and send traffic back to your website or blog.
Pin Your Blogs
If you’re blogging, you can increase the number of people who view the post by sharing it on Pinterest. The key here is to have a strong image that will compel people to click through to your site or repin your post. Use the pin description field to describe what people will get out of the blog post to further entice them to read it and share. It should be descriptive and concise similar to an “elevator speech”. And don’t forget to include for better search indexing on Pinterest.
Pin Your Products
If you sell products, make sure to use the Pin It button on each product image on your website to increase the likelihood that people will share it on Pinterest. And again, make sure your images are visually appealing and professional. In the pin description, be sure to include a the sale price and a link back to the sales page so that potential customers can make direct purchases.
Timing is Everything
Specific categories on Pinterest tend to do better on certain days of the week, so do some research to find out when people are most likely to care about your target categories. Also, test out different timing for your shares. It’s been shown that 2 to 4 pm, as well as 8 pm to 1 am are prime times to attract attention and therefore more repins, but see what works with you own audience.
Curate Great Content
Your Pinterest account shouldn’t be a billboard for your business. You can – and should – also share other content that’s relevant and of interest to your followers.
Curate content from all over the web by pinning things to your Pinterest boards. Create specific boards that cover very specific topics and include your own comments in the description when repinning or sharing content. For example, if you sell fashion, you could have a board called “Fashion Week 2017” and display photos of the best fashion week styles. This tactic most likely won’t drive traffic to your site, but it does establish you as a leader in the field due to the useful information that you share.
Just simply asking your audience to repin, comment, or click in your description can increase engagement by a whopping 80%! Just stick to one call to action (CTA), otherwise you may confuse people. Decide what has the biggest value for you for each time you pin: a click to your site, a repin to reach more people, or a comment to promote engagement. The more repins an image has, the more it’s likely to attract, so keep that in mind.
Be a Good Friend
Pinterest is a social network. That means you’ve got to give a little to get something in return. And sometimes you have to give a lot and just stick with it! To that end, repin other users’ pins, comment on them, and tag them to engage in relationship building. After all, that is what social media is for. Hopefully you will be so good at building the relationship that they demand to use your services or purchase your products.
Keep Your Content Relevant
Start out by searching for pins that relate to your business and create boards based on the most popular pins. You want all your boards and pins to relate to your business to keep in line with your brand’s messaging.
Consider Buyable Pins
One of the coolest features on Pinterest is Buyable Pins, which allow users to buy a product with the click of a button on a pin of a product. This has significant opportunity to increase revenue since users don’t have to leave Pinterest to make purchases. They no longer need to go to your site and hunt for the product they want to buy.
Simply pinning images and links on Pinterest isn’t going to make you a marketing success. It’s important to set objectives for what you want to accomplish. Would you like to attract 50 new followers a week? Increase click through to your site by 30%? By when? Define very specific goals outlining what you’re hoping to achieve. Review and assess goals regularly.
The Metrics Matter
How can you know if your efforts on Pinterest are doing your business any good? Now that you’ve set your goals, look at the relevant metrics. If you’re looking to increase followers or pins, start tracking those numbers and look for an increase over the time period you chose. If you want to increase traffic to your website, look at your Google Analytics to see how many visitors came to your site from Pinterest.
Pinterest is a fantastic addition to what you’re already doing to market your business. Keep your efforts consistent and vary the types of images and links you pin. Happy Pinning!